S.E.R.P.E.N.T Festival Privacy Policy

Thank you for visiting S.E.R.P.E.N.T Festival ("S.E.R.P.E.N.T"). Because your privacy is important to us, we provide this Privacy Policy explaining our online practices and your choices regarding our use of information about you collected through our online and mobile websites, services, and applications (“Site” or “Sites”).

 

INFORMATION WE COLLECT 

Registration, Social Media, and Other Information. To enable you to participate in our offerings and fulfill your requests for information regarding our events, products, and offerings, we may collect certain personally identifiable information, including contact information such as name, address, telephone number, and email address. We also may collect information about your interest in and use of our events, products, and offerings. If you connect to our Sites or sign up for promotions using your social media credentials (e.g., Facebook), you authorize us to collect your basic demographic information, such as your name, email address, age, and gender.

If you post information or content, such as by posting photos, commenting on a blog, or participating in online forums or communities at our Sites, or when you interact with our Sites through social media sites, plug-ins or other applications, depending on your privacy settings, this information may become public on the Internet. Therefore, we cannot prevent further use of this information. You can control what data you share through privacy settings available on some social media sites. For more information about how you can customize your privacy settings and how third-party social media sites handle your personally identifiable information, please refer to their privacy help guides, privacy policies, and terms of use.

Technical and Usage Information. We also collect certain information when you use our Sites such as the type of browser you are using (e.g., Chrome, Safari, Firefox), the type of operating system you are using (e.g., Windows, macOS, iOS, and Android), the domain name of your Internet service provider or mobile carrier, IP address, and certain usage information.

Information from Mobile Devices. If you access our Sites on your mobile telephone or other mobile device, we also may collect your unique device identifier and mobile device IP address (e.g., MAC address), as well as information about your device’s operating system, mobile carrier, and mobile Internet browsers, geolocation information, and other information described in this Privacy Policy.

Information from Other Sources. We may, on occasion, combine information we receive online with outside records and use such information in accordance with this Privacy Policy, such as to enhance our ability to market to you events, offerings, and products that may be of interest to you.

HOW WE USE INFORMATION AND LEGAL BASIS FOR PROCESSING

Registration and Account Information. We use information you provide to fulfill your requests for our events and offerings (e.g., send you the information about events, subscribe to our newsletters, participate in one of our contests or promotions), respond to your questions, improve Site content, and to offer you other products, programs, or events that we believe may be of interest to you.

We also may use personally identifiable information to contact you regarding your use of our offerings or events, changes to this Privacy Policy, Terms of Use, or other policies or terms that affect you and use of our Sites or our offerings. In addition, we may use such information to improve the content and navigation of our Sites, or for other internal purposes.

Use of Mobile Device Data. When you access our Sites on a mobile device, we may use the information collected for any of the purposes set forth in this Privacy Policy. For example, we use information collected on mobile devices to enable you to do things like (i) watch video clips, (ii) get event news and updates, (iii) locate and access personalized information or functionality based on your location (e.g., find events near you, tag photographs, or check in to a certain venue), and (iv) follow blogs. We may also use this information to offer you products, programs, and events we believe may be of interest to you and otherwise tailor your experience.

Legal Bases. We rely on a number of legal bases to use your information in these ways, including:

To fulfill a contract, or take steps linked to a contract. This includes:

  • Account creation and processing any tickets, services, or merchandise that you have requested;

  • Verifying your identity;

  • Processing payments; Sending you necessary communications (for example, related to tickets, merchandise, payments, or shows); and

  • Providing customer service or support.

As required to conduct our business and pursue our legitimate interests, in particular:

  • Providing you with the Sites and shows for which you have registered and any other merchandise and services you have requested;

  • Analyzing your use and measuring effectiveness of our websites to better understand how they are being used so we can improve them and engage and retain users;

  • Sending you information about shows, special offers, and similar information, and sharing your information with third parties for their own marketing purposes;

  • Analyzing your use of our websites, your content, and your interaction with our communications, to tailor and customize the website and marketing communications;

  • Diagnosing problems with our Sites;

  • Detecting, preventing, or otherwise addressing fraud, security, or technical issues, as well as protecting against harm to the rights, property, or safety of S.E.R.P.E.N.T Festival, our users, or the public;

  • Conducting surveys and market research about our customers, their interests, the effectiveness of our marketing campaigns, and customer satisfaction (unless we need consent to undertake such surveys, in which case we will only do this with your permission);

  • If we merge with or are acquired by another company, sell a website or business unit, or if all or a substantial portion of our assets are acquired by another company, your information will likely be disclosed to our advisers and any other prospective purchaser’s advisers and will be one of the assets that are transferred to the new owner; and

  • In connection with legal claims, compliance, regulatory and investigative purposes as necessary (including disclosure of information in connection with government agency requests, legal process, or litigation).

Where we process your information based on legitimate interests, you can object to this processing in certain circumstances. In these cases, we will cease processing information unless we have compelling legitimate grounds to continue processing or where it is needed for legal reasons.

Where required, when you give S.E.R.P.E.N.T Festival your consent or otherwise consistent with your choices:

  • Sending you information about Sites, tickets, events, special offers, and similar information, and sharing your information with third parties for their own marketing purposes;

  • Placing cookies and using similar technologies on our websites and in email communications; and

  • For targeted online and offline marketing including through tools like Facebook Custom Audience.

 

WHAT INFORMATION WE SHARE

Our Affiliates. We may disclose personally identifiable information to our corporate subsidiaries or entities affiliated with S.E.R.P.E.N.T Festival. Any personally identifiable information provided to S.E.R.P.E.N.T Festival’s subsidiaries or entities affiliated with S.E.R.P.E.N.T Festival will be treated by those subsidiaries and affiliated entities in accordance with the terms of this Privacy Policy.

Agents and Contractors. We may use the services of agents and contractors to assist us in providing our offerings, products, and events.

Brand Partners. We may, from time to time, share personally identifiable information with unrelated third parties (e.g., other marketers/brand partners) to enable them to provide users with opportunities to learn of products or events.